Thursday, July 29, 2010

exactitudes


 

i've been looking a lot at people dressing the same, because they do. Photographer and "profiler" (not sure exactly what that means) Ari Versluis and Ellie Uyttenbroek from Rotterdam have been documenting this cultural phenomenon since the mid-nineties in a series entitled "Exactitudes". do i have to read some malcolm gladwell book to figure out how trends catch on? Sometimes it seems a little self-explanatory, but what happens when the same practice of patterns occur in places that seem to supersede western fad culture? it is clearly intrinsic in human nature to develop common modes of dress and thus, my occasional efforts to be different or against the grain are completely in vain. off to urban outfitters !

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